Privacybeleid

PRIVACY POLICY

Last updated: 11 February 2026

Introduction

Sleepricher (trading name of Slenova, registered in the Netherlands, KVK: 99408147, BTW: NL005385594B45) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website or purchase our products.

This policy applies to customers in the Netherlands and the United Kingdom and complies with:

• UK GDPR and Data Protection Act 2018 (for UK customers)
• AVG (Algemene Verordening Gegevensbescherming)
  • Dutch implementation of GDPR (for Netherlands customers)
• Privacy and Electronic Communications Regulations (PECR) (for UK customers)

Data Controller

Sleepricher (Slenova)

• Registered in: The Netherlands
• KVK Number: 99408147
• BTW Number: NL005385594B45
• Email: info@sleepricher.com
• Business Hours: Monday–Friday, 09:00–17:00 CET

What Personal Data We Collect

We collect the following types of personal data:

Order Information:

• Name, billing address, shipping address
• Email address, phone number
• Payment information (processed securely by our payment providers)
• Order history and purchase details

Account Information (if you create an account):

• Name, email address, password (encrypted)
• Saved addresses and preferences

Website Usage Data:

• IP address, browser type, device information
• Pages visited, time spent on site, referral source
• Cookies and similar tracking technologies (see Cookie Policy)

Customer Service Communications:

• Email correspondence, chat messages
• Product reviews and feedback

How We Use Your Personal Data

We use your personal data for the following purposes:

Order Fulfillment:

• Process and deliver your orders
• Send order confirmations and shipping updates
• Handle returns, refunds, and customer service inquiries

Legal Basis (GDPR/AVG): Contract performance and legitimate business interests

Marketing Communications (with your consent):

• Send promotional emails about new products, sales, and offers
• Personalized product recommendations

Legal Basis (GDPR/AVG): Consent (you can unsubscribe anytime)

Website Improvement:

• Analyze website usage to improve user experience
• Troubleshoot technical issues

Legal Basis (GDPR/AVG): Legitimate business interests

Legal Compliance:

• Comply with tax, accounting, and legal obligations
• Prevent fraud and protect our business

Legal Basis (GDPR/AVG): Legal obligation and legitimate interests

Who We Share Your Data With

We share your personal data only with trusted third-party service providers:

Payment Processors:

• Shopify Payments, PayPal, or other payment gateways
• They process payments securely and do not store your full card details on our servers

Shipping Partners:

• Courier services (e.g., PostNL, Royal Mail, DHL) to deliver your orders
• They receive your name, address, and contact details

Email Marketing Services:

• Email service providers (e.g., Klaviyo, Mailchimp) to send marketing emails (with your consent)

Analytics Providers:

• Google Analytics, Shopify Analytics to understand website usage

Legal Authorities:

• We may disclose data if required by law or to protect our legal rights

We do not sell your personal data to third parties.

International Data Transfers

Some of our service providers are located outside the Netherlands and United Kingdom (e.g., in the USA). When we transfer your data internationally, we ensure it is protected by:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Adequacy decisions where applicable
• Other appropriate safeguards under GDPR/AVG

Cookies and Tracking Technologies

We use cookies to improve your browsing experience. For full details, see our Cookie Policy.

Types of cookies we use:

• Essential cookies: Required for website functionality (e.g., shopping cart)
• Analytics cookies: Help us understand how visitors use our site (e.g., Google Analytics)
• Marketing cookies: Used to show relevant ads and track campaign performance

You can manage cookie preferences in your browser settings or via our cookie banner.

How Long We Keep Your Data

We retain your personal data for as long as necessary:

Order Data:

• 7 years (required for tax and accounting purposes under Dutch and UK law)

Customer Accounts:

• Until you request deletion or close your account

Marketing Data:

• Until you unsubscribe or withdraw consent

Website Analytics:

• Typically 26 months (Google Analytics default)

Your Privacy Rights

Under UK GDPR and Dutch AVG, you have the following rights:

Right to Access:

• Request a copy of the personal data we hold about you

Right to Rectification:

• Correct inaccurate or incomplete data

Right to Erasure ("Right to be Forgotten"):

• Request deletion of your data (subject to legal obligations)

Right to Restriction:

• Limit how we use your data in certain circumstances

Right to Data Portability:

• Receive your data in a structured, machine-readable format

Right to Object:

• Object to processing based on legitimate interests or for marketing purposes

Right to Withdraw Consent:

• Withdraw consent for marketing emails or cookies at any time

Right to Lodge a Complaint:

• Netherlands: Autoriteit Persoonsgegevens (AP) - autoriteitpersoonsgegevens.nl
• United Kingdom: Information Commissioner's Office (ICO) - ico.org.uk

To exercise your rights, contact us at info@sleepricher.com

Data Security

We take data security seriously and implement appropriate technical and organizational measures:

• SSL/TLS encryption for data transmission
• Secure payment processing via PCI-DSS compliant providers
• Password encryption for customer accounts
• Regular security updates and monitoring

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

Children's Privacy

Our website and products are not intended for children under 16. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Significant changes will be communicated via email.

Contact Us

If you have questions about this Privacy Policy or how we handle your data:

• Email: info@sleepricher.com
• Hours: Monday–Friday, 09:00–17:00 CET