Cookie Policy

COOKIE POLICY

Last updated: 11 February 2026

Introduction

This Cookie Policy explains how Sleepricher (trading name of Slenova, KVK: 99408147, BTW: NL005385594B45) uses cookies and similar tracking technologies on our website sleepricher.com.

This policy applies to customers in the Netherlands and United Kingdom and complies with:

  • ePrivacy Directive and GDPR/AVG (for Netherlands customers)
  • Privacy and Electronic Communications Regulations (PECR) and UK GDPR (for UK customers)

What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit our website. They help us:

  • Remember your preferences and settings
  • Understand how you use our website
  • Improve your browsing experience
  • Show you relevant advertisements

Types of Cookies We Use

We use the following types of cookies on our website:

1. Essential Cookies (Strictly Necessary)

These cookies are required for our website to function properly. You cannot opt out of these cookies.

Purpose:

  • Enable shopping cart functionality
  • Remember items you've added to your cart
  • Process checkout and payments
  • Maintain security and prevent fraud
  • Remember your cookie preferences

Legal Basis: Legitimate interest (necessary for website functionality)

Examples: Shopify session cookies, Shopping cart cookies, Security cookies

2. Analytics Cookies (Performance)

These cookies help us understand how visitors use our website so we can improve it.

Purpose:

  • Track page views and visitor behavior
  • Understand which pages are most popular
  • Identify technical issues
  • Improve website performance

Legal Basis: Consent (you can opt out)

Examples: Google Analytics, Shopify Analytics

Data collected: Pages visited, Time spent on site, Device and browser information, Referral source

3. Marketing Cookies (Advertising)

These cookies are used to show you relevant advertisements and track the effectiveness of our marketing campaigns.

Purpose:

  • Show personalized product recommendations
  • Display relevant ads on other websites (retargeting)
  • Track conversion from ads
  • Measure marketing campaign performance

Legal Basis: Consent (you can opt out)

Examples: Facebook Pixel, Google Ads, Email marketing tracking pixels

Third-Party Cookies

We use cookies from trusted third-party services:

  • Shopify: Essential cookies for store functionality, Analytics to improve our store
  • Google Analytics: Website traffic analysis, User behavior tracking
  • Facebook/Meta: Advertising and retargeting, Campaign performance tracking
  • PayPal: Payment processing, Fraud prevention

These third parties may collect data about your browsing activity across different websites.

How Long Do Cookies Last?

Session Cookies:

  • Deleted when you close your browser
  • Used for shopping cart and checkout

Persistent Cookies:

  • Remain on your device for a set period
  • Analytics cookies: typically 26 months
  • Marketing cookies: typically 12 months
  • Preference cookies: up to 12 months

Managing Your Cookie Preferences

You have control over which cookies you accept:

Cookie Banner

When you first visit our website, you'll see a cookie banner where you can:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize your preferences

Browser Settings

You can also manage cookies through your browser settings:

  • Google Chrome: Settings > Privacy and security > Cookies and other site data
  • Safari: Preferences > Privacy > Manage Website Data
  • Firefox: Options > Privacy & Security > Cookies and Site Data
  • Microsoft Edge: Settings > Cookies and site permissions

Note: Blocking essential cookies may affect website functionality (e.g., shopping cart won't work).

Opt-Out Tools

  • Google Analytics: Install the Google Analytics Opt-out Browser Add-on: tools.google.com/dlpage/gaoptout
  • Facebook: Manage ad preferences: facebook.com/ads/preferences
  • General Opt-Out: Your Online Choices (EU): youronlinechoices.eu

Do Not Track (DNT)

Some browsers have a "Do Not Track" feature. Currently, there is no industry standard for how to respond to DNT signals, so our website does not respond to DNT requests.

Your Rights

Under GDPR/AVG and UK GDPR, you have the right to:

  • Withdraw consent for non-essential cookies at any time
  • Access data collected through cookies
  • Request deletion of cookie data
  • Object to processing for marketing purposes

To exercise your rights, contact us at info@sleepricher.com

Changes to This Cookie Policy

We may update this Cookie Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.

Contact Us

If you have questions about our use of cookies:

Sleepricher (Slenova)

  • Email: info@sleepricher.com
  • Hours: Monday–Friday, 09:00–17:00 CET
  • KVK: 99408147
  • BTW: NL005385594B45

For privacy concerns, see our Privacy Policy.